Snacklins, our plant-based snack brand, took the spotlight on Shark Tank, securing a $250,000 deal with Mark Cuban. Our light, crispy, and guilt-free vegan snacks impressed the Sharks with their unique concept, incredible flavours, and a mission rooted in health and sustainability. Here’s an inside look at our journey, the unforgettable Shark Tank experience, and how it helped shape the future of Snacklins.
- What are Snacklins, and why are they special?
- How did we prepare for Shark Tank?
- What happened during our Shark Tank pitch?
- How Shark Tank helped us grow
- What’s next for Snacklins?
What are Snacklins, and why are they special?
Our humble beginnings
Snacklins began with a simple challenge: create a vegan version of pork rinds. Our founder, Sammy Kobrosly, a former radio host and chef, turned this playful experiment into a revolutionary snack brand. What started as a creative kitchen experiment soon transformed into a full-fledged mission to offer healthier, guilt-free snacking options.
What makes Snacklins unique?
Unlike traditional snacks, Snacklins are made with just a handful of natural, plant-based ingredients like yuca, mushrooms, and onions. These simple ingredients come together to create a light, airy crunch that satisfies cravings without the guilt. At just 80 calories per bag, Snacklins prove that healthy snacking doesn’t have to compromise on flavour.
The healthy and sustainable choice
We’ve made sustainability a priority in everything we do. From the ingredients we use to the production process, Snacklins is committed to reducing waste and making snacks that are good for you and the planet.
How did we prepare for Shark Tank?
Crafting the perfect pitch
Before stepping into the Tank, we knew we had to nail our pitch. We worked hard to convey our story and mission in a way that would capture the Sharks’ attention. We showcased how Snacklins is more than just a snack—it’s a movement toward healthier, more sustainable eating.
Highlighting our growth potential
Our preparation included highlighting the rapid growth of the plant-based snack market and sharing our impressive sales figures. We wanted the Sharks to see the opportunity to scale Snacklins into a household name.
Overcoming challenges
We didn’t shy away from discussing the challenges we faced, such as scaling production and expanding distribution. Being honest and transparent helped us earn the Sharks’ trust.
What happened during our Shark Tank pitch?
Sharing our story with the Sharks
Stepping onto the Shark Tank stage was an unforgettable experience. Sammy shared the story of how Snacklins began and the vision for its future. The Sharks loved hearing about our journey and the passion behind our brand.
The tough questions we faced
Of course, the Sharks didn’t hold back. They asked tough questions about our profit margins, competition, and scalability. We came prepared with answers, showing that we had a solid plan for tackling challenges and growing our business.
Securing the $250,000 deal
In the end, it was Mark Cuban who saw the potential in Snacklins. He offered us $250,000 for 5% equity and a 5% advisory stake. His investment was a huge vote of confidence in our vision and our ability to disrupt the snack industry.
How Shark Tank helped us grow
The immediate impact on sales and visibility
The exposure from Shark Tank was a game-changer. Overnight, our website traffic skyrocketed, and we saw a massive surge in sales. Many viewers were excited to try Snacklins for themselves, and our story resonated with people looking for healthier snack options.
Expanding our reach
With the $250,000 investment, we were able to scale our production and expand our distribution network. Snacklins is now available in more stores and online platforms, making it easier for people to find and enjoy our snacks.
Introducing new flavours
Shark Tank also gave us the resources to experiment with new flavours. We’ve since introduced exciting options to keep our customers coming back for more. Whether you’re into savoury classics or bold, adventurous flavours, there’s a Snacklins bag for everyone.
What’s next for Snacklins?
Our plans for growth and innovation
We’re just getting started. Our goal is to bring Snacklins to even more shelves across the U.S. and beyond. We’re constantly looking for ways to innovate, from exploring new snack ideas to improving our current line-up.
Commitment to sustainability
Sustainability remains at the heart of what we do. We’re working to make our packaging more eco-friendly and finding ways to further reduce our environmental footprint. At Snacklins, we believe that snacking can be both delicious and responsible.